Weber | St. Gallen | Menswear Department Webersbleiche | Doubling of the Sales Area to 900m2
With a lot of new brands, an expansion of the product range and a clear target group appeal we were able to create an innovative and competent large new menswear section. The partly already existing shop fitting was perfectly and harmoniously integrated through the creation of highlights, new midroom furnishing, the use of new Visual Merchandising tools as well as fresh color and material concepts. The Corporate Presence Concept created by dioma ag served as the design base for the men’s sections.