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Working for iamYours, Studio Huber developed a tailor-made store concept for the brand’s location in Hamburg’s upmarket Eppendorf area. Contemporary, cool, and yet with all the feminine charm you would expect, the store is an exclusive, appointment-only location, yet equally a space in which brides-to-be can relax and enjoy trying on a range of dresses, benefitting from all the expert advice they need. The design concept is la vie en rose, with brides invited to dive into a world in which pink is, in a spectrum of shades, a consistent element throughout the entire space. This mono-colour leitmotif is balanced by soft black lines in the furniture, marble details, and floral elements.

Photography by Jan-Frederic Goltz

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