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Retail stores are expected to not only communicate the story of a brand and its merchandise, but also create an impressive experience for the customer, and this showroom design for Superior decor does exactly that as it acquaints the customer to the products, i.e., the decor items and terrazzo textures, through the design itself. The aim was to draw the visitor’s eye to the displayed articles while seamlessly fusing the exhibits and the exhibition spaces. The use of products in the creation of spaces results in an immersive experience, which showcases the opportunity to express personality through the customization of products. The use of intertwined spaces has left the visitor with not merely visuals, but an immersive experience.

Project Title: Superior Decor

Architecture Firm: BplusK Architects, Surat

Principal Architect: Ar. Bhavessh Patel and Ar. Kruti Galia

Design Team: Ar. Dhwani Patel, Ar. Roshani Joshi, Rushabh Bandaria

Photo Credits: Prachi Khasgiwala

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