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The company planned to sell the new cheese product line within the HoReCa market as a solution to prepare cheese dishes, such as pizza, pies, and salads. The product line must have a simple and straightforward system of navigation and be substantially different from other products within the same and adjacent categories.
When we set out to develop the design concept for this project, the “Pizzarella” trade mark had already been registered by the client. Our designers have developed three cheese packaging design concepts. The client has chosen a difficult-to-produce yet memorable packaging design based on typography. The navigation within the product line is achieved using alternating yellow and white stripes.

Client: Vityaz TMC
Designer: Alexei Kurchin
Project Manager: Svetlana Kurchina
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