Bolstering its longstanding presence in its hometown of Montreal, Mackage is refining its brand experience by reinterpreting its architectural heritage along a prime retail artery. On the heels of a retail revitalization for the high street of Saint Catherine, in conjunction with the implementation of a new logo and brand graphics, the launch of this latest Mackage store in Montreal presented an opportunity for the brand to further evolve its iconic design, setting it apart from its predecessors. Juxtaposing old against new, with an atmosphere designed to flourish on the high energy of its prime location, the latest incarnation of Mackage offers a refined evolution of its brand experience.