FRED boutique opening in Monaco.
Light. Ever since Fred Samuel discovered that of the French Riviera, it has been the heartbeat of the brand. Tender and warm, radiant and feminine, it diffuses its unique glow into every FRED creation. Fred has been trusting Malherbe paris expertise for 9 years on many projects such as the beautiful boutique of Rue de la Paix and now on transformation of Fred Monegasque boutique. Shades of sandy pink, turquoise and azure blue bathed in the light of the Riviera reveal themselves across two floors. Here and there, pebble mirrors, as well as photos of Fred Samuel and friends of the brand, greet visitors. Joining them is a mural by the artist and interior designer Vincent Darré of a sun, dedicated to the goddess