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In 2017 Mega Image has launched a new concept Shop&Go Store which sells cooked food, under the Mega Apetit private brand. The first store opened in Bucharest, Romania.
The base of the design concept is the idea of an urban kitchen in which the customer is easily navigating, finding the ingredients and feeling like a chef. The large table is occupying the central space and the niches are organized around it. Every niche has a specific function. The flow that one follows in the space eases the choice of a complex menu.
Every zone is easily identified through colors that correlate with the branding and the activity from each zone helping the customer to orientate in the urban kitchen.
The atmosphere stimulates new gastronomic experiences.

Design by studio ae

Photos by Sabin Prodan

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