After partnering with Diamond Exchange in 2016 to build and install the brand’s first boutique in Melbourne and the second store in Sydney, greater group again joined forced with this luxury diamond trader to implement a refreshed design concept for the Melbourne flagship. Redefining the brand’s identity with a specific focus on the millennial consumer bracket, greater group delivered a result that is luxurious yet approachable, perfectly mirroring the personality of Diamond Exchange’s jewelry. The retouched space invites customers to enjoy a glass of sparkling wine while sitting down with the in-house designers to discuss custom-designed pieces, and even watch the experts at work behind the open-view office connected to the showroom.