Anyone who passes by is suddenly struck by the black tech sail, with the North Sails and America’s Cup logos in the center. North Sails is the event’s Official Clothing Supplier.
The flag acts as curtain that defines the inside and the outside of the stand, with a 15 sqm LED wall under the arcades that tell the tales of the America’s Cup.
We are in the heart of the stand, divided into two areas.
The right wing, named Rough Sea, is the wild sea that only the brave and professional can tame. The shades here are dark, dark like the black of the salis.
On the left ring we find the Calm Sea, the urban area. White sails, wooden hangers, the sweet welcome of the sea.
Project by: Wea, Wagner Associati
Ph: Tiziano Scaffai