IBI Group has completed the interior design of the new Samsung Solutions Center in Washington, D.C. Leveraging virtual reality to support the co-design of the space with the client, and act as a change-management tool for Samsung staff, the interactive space was designed to serve as a new location for the tech giant’s product marketing and patents groups, as well as a hoteling space for clients. Inspired by an iridescent blue Samsung phone case, and the brand’s “infinitely immersive” tagline, the design of the space walks the line between real and virtual through the use of seamless monitors on the lobby ceiling, an infinity loop featuring branded content, and a centrally-located dichroic glass ‘jewel box’ where technologies can be tested.