HER is the ambitious project of the stylist Hilary Tsui. Her desire was to create a retail space dedicated to contemporary women bringing together her two passions in one place: fashion and gastronomy. That’s why HER, located in the center of the Fashion Walk of bustling Hong Kong, combines the latest in fashion with a Cafe where clients can rest while they have a special drink from the brand.
We came up with three key points that reflected the essence of HER: femininity, purity and strength. We imagined immediately a sinuous landscape, with impressive mountains and pure materials. The aim of Clap with this store is to transport the user to a new planet so we designed an entire experience around it.