dongqi Architects is commissioned by CONCEPTS to renovate a Shikumen-style (‘Stone Warehouse Gate’) old building into its first concept store in China. The old building is located at the South Block of Xintiandi and has served Shanghai for over 100 years.

In this project, the store needs to reconcile two different operational needs — daily retail sales and releases of limited-edition sneakers. dongqi Architects divides the original space into two spaces with distinguishable vibes. The front space along the main path is in keeping with the original Shikumen style of buildings in old Shanghai. Its delightful and cozy ambiance makes it a suitable reception room for product shows or events.