Zoom.Industries was called upon to design a new store interior for Essenza in Bataviastad. The goal of the project was to develop a functional and efficient shop that answers to the inherent necessities of an outlet, while simultaneously exemplifying the image of the brand.
The design concept was to create a functional, transparent environment that gave consumer easy access to all the products. A vertical play between shifted open & closed spaces and voids create transparency and visual communication between the different segments of the store. The existing height of the building was utilized to create three divisions in the store based on a show, touch, take concept.
Photo’s: Laurent Stevens