Since the heart of the offer are oven based products the oven became the focal point from which everything else develops around
It was important to pay particular attention to the balance between the customer instore journey and the product arrangement, in order to create a single space that gives the appropriate emphasis to each area without creating any hierarchy
The project valorises the bakery outlet transforming it into a place where one can independently buy products and offer an environment of experimentation and discovery of products that show off the expertise of the brand
The Milanese origin of the brand reflects itself in the typical structure of historic Milanese buildings, austere and functional, with a warm welcome