Best Company e Ellesse exhibit installation by Wea / Pitti Uomo 97 / Fiat lux
posted by Wea on 2020-01-22
Firenze
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Outside, a matte-black-painted scaffolding, embellished with graphics from the 80s. An LED wall there shows us what’s going on inside and outside the stand.
Falis Group, captained by the bright logos of Ellesse and Best Company, shows up united. Each brand is tuned to the same frequency and we perceive the harmony with our naked eye.
Inside, the dark pavement sweetly softens the edges of the space, just barely perceptible through the white LEDs that call out the coordinates to reach the different areas.
No window dressing, just vanishing points that shine the way, guiding our eyes and our steps.
Fiat lux.
Project by Wea, Wagner Associati https://wea.it/
Ph: Tiziano Scaffai http://www.tizianoscaffai.it/
Videomaker: Media Mash Studio https://mediamashstudio.com/
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