Collaboration, sustainability and culture are at the core of the Adidas London office, a space that pushes the boundaries of traditional workplace design for the global activewear brand. Oktra completed the nontraditional offices for iconic fashion company, Adidas, located in London, England.
When Adidas first approached Oktra, there wasn’t much of a brief. Adidas knew they wanted to move away from the corporate feel of their previous office, unite multiple design teams under the same roof – creating ‘one Adidas’ – and reflect their people, culture and building in the space. The openness with which Adidas approached the project made it incredibly exciting; and Oktra took this opportunity to really push the boundaries of traditional workplace design.
Oktra carried out a series of workshops with Adidas’s design influencers that enabled them to accurately represent Adidas’ brand in the space. Because they were working with Herbal House, a former printworks factory that celebrates its industrial past, Oktra used heritage colours and brass features to reflect the character of the space, whilst evoking Adidas’s brand DNA.
Adidas’s new workspace features open plan areas, meeting rooms with different personalities, semi-open collaboration spaces and a standout teapoint. But, that’s not all. Their new workplace also features an Entertainment and Influencer (EIM) room, a trend room and a show room; allowing Adidas to track the latest trends and host a range of events all under the same roof. But, there’s still more. As a brand, Adidas have always been focussed on sustainability. The chairs in Adidas’s new office are made from 100% recycled, ocean plastic waste and the teapoint is clad in 5,000 recycled, melted down yoghurt pots. Trust us when we say, your office really can do more than you think.
Design: Oktra
Photography: Oliver Pohlmann