Century Ply Board is a leading Indian plywood brand with a heritage of 35 years. The design strategy was to design an environment that inspired, educated and engaged with end consumers and influencers in an immersive ‘VINEER ART GALLERY’. The entrance features a ’concierge zone’ that features a phy-gital ‘know your veneer’ catalogue. Vineer art objects like masks, a stylized mannequin and a full-sized tree log in-lit and encased in a museum case start the journey with inspiring surprise. A ‘Create zone’ visitors create options phy-gitally. The ‘Show zone’ features a museum format gallery engineered to enable full view of over 400 veneer sheets. The ‘Demo Zone’ enables full view of selected polished veneers in a relaxed lounge setting. Arty