Today, retailers are constantly thinking about how they can transform the in-store experience by creating environments that turn shopping into a destination.

In their new flagship store in Amsterdam, Bershka created a digital art sculpture to generate a visual and artistic experience and asked us to create digital art that would bring the sculpture to life.

The content was treated as a dynamic skin to highlight and place more emphasis on the sculpture, without excessively tainting the activity of the commercial space.

We developed 10 states with different techniques and aesthetics that transition to each other, in a slow and smooth rhythm, since the clip is contemplative, but with several more dynamic moments.