ISInstore collaborated with Lee to bring its sustainability manifesto to life with the launch of its new sustainable product collection in Selfridges, Oxford Street.

The ‘For A World That Works’ campaign builds on the brand’s legacy of ‘empowering the working world towards a brighter future’ and creates a platform to tell this story to customers in a high impact way.

ISInstore placed sustainability at the forefront of the design concepts and materials selection by carefully selecting products, materials and finishes that came from sustainable and eco-friendly suppliers, or, could be re-purposed in a second-life capacity.