The concept encourages shoppers to explore new beauty products through different spatial zones and activities.

The central part of the store seeks to engage customers through workshops and education on new products and innovative beauty tools, while the more intimate, semi-enclosed part in the back is used for personalized make-up and beauty treatments by professionals.

Imperfections in the textures of materials and colors distinguish FABUspot from other cosmetics stores and subtly shift the emphasis from the artificial perfection that is often associated with the beauty industry to a more relaxed approach and store atmosphere.