The concept of packaging design is inspired by the painting of Artist Eugène Delacroix Liberty Leading the People . It is commemorating the July Revolution of 1830, which toppled King Charles X of France.

Choosing such symbolic painting of a woman of the people with a Phrygian cap personifying the concept of Liberty leads a varied group of people forward over a barricade and the bodies of the fallen, holding the flag of the French Revolution in one hand and brandishing a bayonetted musket with the other add a contemporary touch and a powerful mood of liberty and novelty.