dongqi Design has managed to interpret the brand spirit of Estée Lauder Companies by using architectural language in the ELC pavilion at the China International Import Expo (CIIE) II.

The pavilion was a cube from the outside, being divided into separate areas inside to display ELC’s corporate culture and the 19 brands. The overall layout, which was developed from a grid system, turned out to be a dynamic one with rounded corners after deliberate discussions. The size and position of each area met the needs of each brand. The exhibit route was carefully designed to connect each band area and to make sure the rich experience of the visitors.