Having previously undertaken several successful seasonal and product launch marketing campaigns in Sports Direct, adidas appointed D4R to support the delivery and execution of a formidable marketing activation introducing a new generation of its high-performance, 4DFWD running shoes!

Exclusive to just five Sports Direct locations across the UK – Birmingham New Street, Glasgow Argyle, Leeds, Piccadilly, and Oxford Street – this instore product marketing campaign aimed to generate heat around the launch of adidas’ new 3D midsole printed running shoes which provide an “all-new running experience […] moving you forward with every stride.”