Redefined Beauty, a new beauty retail brand, entrusted Studio Gray-Scale to bring it’s vision to life.

We directed the project with a holistic approach, which encompassed working closely with the graphic designer on the visual branding. The design objective was to ‘set the stage’ to express the ethos of Redefined Beauty – that “…whatever your idea of beauty may be, Redefined Beauty is here to achieve “your” beauty”.

We delivered a project which successfully presents a cohesive brand and store experience of authenticity and a sense of “your” beauty.