Direct decided to connect all its companies to each other so that everyone from the Direct Family can work together on projects in an attractive and highly sustainable environment. Another motivation was sustainability and respect for nature. One of Direct’s values is “More with less”, which aims, among other things, at sustainability and environmental friendliness. The entire Port 7 site holds LEED and WELL certifications.

“We needed an inspiring space where people could work well and think creatively,” said Fidoo CEO Petr Herzmann, describing the whole concept. “That’s why we conceived the entire project in such a way that the offices look more like a café or a pleasant home workspace.”