Meowho is an innovative brand specializing in pet food, dedicated to providing pets with a healthy, delicious, and enjoyable dining experience. The core product, pet milkshake, features a unique formula and high-quality ingredients, meeting pets’ nutritional needs while offering them a delightful taste experience.

We developed a comprehensive brand design solution for them, covering visual style creation, VI system development, and product packaging design. The overall design centers around the concept of “Flowing Rhythm,” using fluid aesthetics to symbolize the milkshake’s qualities. This not only highlights the product category but also serves as a core element throughout the brand and packaging system.

The meticulously designed typographic logo stands out on the compact packaging, becoming the visual focal point that reinforces the brand identity. The seamless blend of high-brightness and low-saturation colors, along with clear color coding for different flavors, significantly enhances product recognition and optimizes the consumer selection experience.