Laconicum, the renowned online cosmetics store, recently took a new step into the physical world with its first pop-up: ‘The Museum of Everyday Pleasures’. This immersive experience, designed by 2BOLD, transformed Laconicum’s digital narrative into a captivating three-day exhibition/shop in Madrid.

The Museum of Everyday Pleasures was not just a pop-up, but a celebration of Laconicum’s philosophy. Visitors immersed themselves in a world where carefully selected cosmetic products intertwined with artworks designed for the occasion. The exhibition, located in the heart of Madrid, invited attendees to rediscover beauty in everyday pleasures.

A 14-meter long continuous table showcased products and served as a canvas for a floral display, complementing the sensory experience. Original artworks captured moments like savoring spicy soup or having your hair washed. An immersive olfactory capsule bathed in Laconicum’s corporate color enhanced the senses, inviting visitors to explore fragrances from a new perspective.

The Museum went beyond commerce, inviting reflection and discovery by combining art, cosmetics, and sensory experiences. Every element was designed to spark curiosity and appreciate life’s little pleasures.