Showcasing how easy it is to breathe new life into home accessories with Edding spray paints. From refreshing decor to upcycling existing items… Make it your own. To give this product a stage, we (Tchai) created a display crafted from cardboard that demonstrates how eco-friendly choices can transform any space.

Our goal was to create an inspiring shop-in-shop experience for Edding, encouraging their target audience to refresh their home accessories with a splash of color using Edding’s new spray paints. Traditionally focused on hobby and office supplies, this initiative marked a new direction for Edding, targeting DIY home accessory and lifestyle products. For this, LOODS5, a home goods store, was chosen as the perfect location.

We focused on natural, neutral materials to create an inviting environment, with tubes as a key design element. From Edding’s over 50 shades, we selected three trend colors to define the space. The design featured an island that extended to the back wall, guiding customers through the shop, while a digital screen displayed interactive content and inspirational ideas.

The shop-in-shop attracted a new audience thanks to its location, expanding Edding’s reach. It created an inspiring, engaging space that brought the brand to life in a fresh, exciting way.