Doza is a new brand of dietary supplements that provide natural support for the human body’s circadian rhythm.

The name Doza refers to the idea of conscious, well-balanced body support — just the right amount to feel the difference. The brand builds its product naming system around simple, evocative phrases: Doza Relaksu (Dose of Relaxation), Doza Skupienia (Dose of Focus), Doza Energii (Dose of Energy) — each addressing a specific need of the body and mind.

The visual identity features an extensive color palette that corresponds with each product’s purpose. Illustrations make the brand feel closer to its audience, while the overall visual language conveys accessibility and universality.

One of the key goals of the project was to optimize packaging production costs to create a fair and appealing price offer for customers. The prominent logo placement on the packaging is intended to strengthen brand recognition in e-commerce.