Situation
The client wanted to enter a new category — the strong spirits segment. They entrusted us with market analysis, strategy development, naming, logo design, and packaging — in other words, taking care of the entire process from start to finish. During the analysis, we identified that consumers place a particularly high value on Scandinavian brands, which are perceived as premium, higher-priced, and associated with strong sales performance.

Solution
Based on this insight, we chose to develop a Scandinavian-inspired brand and design direction. This led to the creation of Nordland — a minimalist product featuring textured paper and subtle glossy details that convey a sense of restrained luxury. To reinforce the feeling of purity, we introduced a mountain motif printed on the back label, visible through the bottle.

Result
The design was successfully launched and quickly established itself in the mid-price vodka segment. Sales continue to grow steadily, and the brand holds a strong competitive position in the market — offering a premium look and feel at a more accessible price point.