Following store much publicised store openings in Kuwait and Riyadh, sportswear brand On finally plants a flag in what’s arguably the most dynamic shopping hub in the region—Dubai. The Zurich-based company collaborates with local retail and brand management company Mizzen, and has secured a 265 sqm. (2,852 sq.ft.) unit at Mall of the Emirates, one of the city’s leading shopping centres. The interior design, created in-house, is similarly clean and understated as other On retail spaces across the planet, featuring an infusion of stainless steel captured by a string of furnishings and fixtures, including a monumental tiered shoe display, display tables, wall panels, clothing racks, a sales counter, and last but not least, situated overhead, a grid a boxy light fixtures. Additionally, large-sized low benches upholstered in soft leathered add a soft element to the restrained setting. The new On store not only stocks the full range of shoes, apparel and accessories, but will also host in-store movement sessions, next to its run clubs at nearby Orto café on Kite Beach. © superfuture