It is not the easiest thing to present flooring materials in an artful way. The Swedish manufacturer Bolon commissioned the Stockholm based design studio Form Us With Love to develop a visual concept for the new collection of weaving vinyl flooring with environmental care – ‘Botanic’.

“Nature photography and handicraft have inspired renderings of flowers, herbs and plants in woven vinyl”, the designers explain.

Photo by Jonas Lindström

Concept design: Form Us With Love
Photography/retouch: Jonas Lindström
Set design: Anton Thorsson
Fashion: Matilda Wendelboe
Hair/make: Stina Borgström

http://www.dailytonic.com/form-us-with-love-for-bolon-se/