Just opened, the flagship is located in the heart of New York, part of the newly-renovated Brookfield place, near Ground Zero and major brands like Hermès and Omega. Designed by the french agency Stories, this new store shows that Davidoff of Geneva is the retail specialist of premium branded cigars, tobacco products and accessories.

The ambition of the concept? Create a mix between historical manufacturing expertise of the brand and a luxurious atmosphere. Inside the store, the combination of wood and noble materials, such as marble, in natural and copper tones, brings out the colors products of the brand.

The stunning humidor, placed in the central position, highlights the quality of premium cigars and accessories. The lounge area, with a soft and cozy atmosphere, is an opportunity where cigar aficionados can enjoy their ultimate luxury cigar experience. It is a great success for the three-year partnership worldwide between Davidoff of Geneva and Stories.