The first official retail shop Sony PlayStation was launched in Sejong, Korea. It was launched as the PlayStation partner shop in Korea in order to promote VR and increase sales effectiveness which will be released in future following on successful launch of PS4. The space of PlayStation partner shop is blue. The brand color for PlayStation is designated by Panton 287C (blue color), matching with favorite color of Sony. We wanted the blue line on blue space that can be seen as side.

The blue light on the wall and the blue ring on ceiling represent identity of the brand well. The blue light breaks the monotony of the wall and connects the space. The display device (touch & try) is being shown for consumers to touch and try the device by themselves for a variety of titles. The concept of PlayStation partner shop is docking in universe. Elements of the shop are harmonious Approach for consumers to the shop. Introduction of Newly released VR. It is similar as connecting which we spoke as above.

The VR display with the theme of docking in space shows one organic group and lay in blue space. It is making for PS users to be excited for experience in new and wide space through new release VR. The central display table with blue light as the small size spacecraft are ready to meet users who are waiting for docking in universe. The PlayStation partner shop is newly docking for PS users now.

Designed by Lee, Ho Yong, Kim Eun Jae / studio IMA