sfd were approached by Emaar and Harrods to relocate and re-design their showroom at Harrods. Emaar is well known for shaping the future through their world class real estate, hospitality & retail assets with the showroom at Harrods having a focus on their Dubai assets including showcasing Downtown Dubai, The Opera District and Dubai Hills Estate projects.

The environment had to reflect the brand and ensure that communication and interactivity would run throughout the whole space. The architectural makets were planned within the space to ensure a journey was created whilst also integrating the technology and printed communication on the walls to highlight the brands extensive portfolio. Interactive tables and integrated iPads were positioned throughout the space to enhance the customer experience and connect visitors on a personal level with their projects.

Contemporary lighting and existing features all were used to compliment the environment while adding an element of modernisation to a forward thinking brand with an architectural focus. The modern style showroom is softened by a lounge area with complimentary soft furnishings and library of architecture and interior design books. This adds a sense of comfort hinting that you have been transported to one of their stylish apartments they have to offer. The space also incorporated a work space for Harrods Estate, reflecting the overall environment and followed a similar furniture package to the Emaar space.