Throughout the year, Brooks hits the road to visit half marathons, expos, and fitness events in every corner of the country. With the launch of their Run Signature program in 2016, a way of identifying the best fitting shoe for each runner’s unique stride, Brooks needed a solution that could engage and educate visitors on this new program while traveling during a demanding tour season.

Arc Worldwide, in collaboration with Leo Burnett and Alexander Exhibits, developed a mobile unit by transforming a trailer with into an all-encompassing space to tell the story of Run Signature. The unit opens up to reveal a gait analysis space with treadmills, a backlit shoe wall to feature the latest product, and an interactive “run like the wind” station with a handful of prizes up for grabs.

This past May, this pop up showcase began touring making appearances in cities spanning from Las Vegas to D.C., and engaged runners and spectators alike with interactive games, giveaways, and the next generation of running shoes by Brooks.

Design: Arc Worldwide