For the launch of Tommy Hilfiger & Gigi Hadid’s new collection during London Fashion Week, StudioXAG produced and installed exclusive take-overs of Selfridges London and Harrods. In Selfridges windows, mannequins stand amongst moire rings, which create anoptical illusion as onlook-ers walk by. Product from the collection is highlighted by bespoke-made neon rings, echoing the circular theme of the windows.

In-store at Selfridges, two corresponding spaces were created for menswear and womenswear, which focus on the use of Tommy Hilfiger’s signature red and blue block colours, along with striking campaign imagery. For Harrods, StudioXAG commissioned a bespoke 6-metre wide carpet, surroundedby lacquered rails and plinths.

Design: StudioXAG
Photography: Melvyn Vincent