s*uce is a fashion and lifestyle concept based in Dubai, with 5 locations in the UAE, offering a curated mix of unique pieces by up-and-coming designers, limited edition collections from contemporary international brands and diffusion lines, as well as quirky lifestyle items and home interior accessories.

s*uce is a multi-award winning lifestyle and fashion phenomenon that has featured across international publications such as Condé Nast Traveler, The FT, Forbes, Travel and Leisure and US Vogue. s*uce has been named Best Boutique at the Grazia Style Awards 2007, 2010 and 2011, and has been shortlisted as a finalist in 2 categories at WGSN’s Global Fashion Awards: Outstanding Brand mix and Outstanding Fashion Innovator.