In the heart of the Spanish capital, Samsung just opened a new flagship store. In just two months, Cheil built a complete floor in the El Corte Inglés department store at Plaza del Callao. The planning and installation time totalled only three and a half months.

On 1,100 m2 of shop space, a comprehensive presentation of all Samsung products in one single product world was created. From consumer electronics products to white goods, the integration of mobile devices and 4D Experience – the combination of the individual products becomes a total experience of the Samsung brand. The new store is Samsung’s first premium store in Spain.

Design: Cheil Worldwide / Cheil Germany / MDLab