BK’s is a takeaway & eat in café/burger franchise, located in the rural Gippsland region of Victoria. Whilst BK’s had been operating for quite some time, before we began working with them, they didn’t have a signature concept, but two stores that were up & running.

We identified the need to create uniformity across their stores, and a signature look they could call their own. We worked with them to get a thorough understanding of their brand, their offering and their customer. We developed a concept that encapsulated their requirements, with the aim of not alienating their current customer, but creating a concept that would be appealing to both their current customer, as well as a wider audience.

The concept we created was applied to their first store in Trafalgar, Victoria and this is now being rolled out across their existing and new stores. The concept encapsulates a black ceiling, with their new signature orange colour, wrapped over via C-channel beams. A timber light fitting is suspended from the ceiling, over tables & banquette seating, and a customised cartoon is applied to the walls. The mix of industrial and timber finishes, ensures the look & feel of their store is relaxed and inviting, to both their current customers, as well as new.

Designed by Studio Grayscale
Photography by Andrew Hardy