Slam exhibit installation by Wea / Pitti Uomo 97 / Slam, equipped for infinity
posted by Wea on 2020-01-15
Firenze
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The redwood structure and the sea-themed LED wall impress the eye and invite us down, step by step. We go willingly, and suddenly a backlit logo peeks out of the tunnel mouth.
And here we are in the domain of Slam, where two souls come together: the quiet and the stormy sea; sense and sensibility; nature and man. Technical clothing for unique challenges, and apparel for the day-to-day.
In the area where the collection stands out, space fades away down a dark tunnel, lit by LED frames.
Eyes to the right and then to the left, the rooms open up. An infinity mirror projects us into a never-ending space made by the very substance of the sea, where everything keeps flowing and becoming.
Project by: WEA, Wagner Associati https://wea.it/
Ph: Tiziano Scaffai http://www.tizianoscaffai.it/
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