Founded in 1948, Smeg is an Italian manufacturer of domestic appliances. Smeg tasked Direct Painting Group with curating a store consistent with their European outlets, simultaneously establishing a unique design identity. Central to the store’s design was Smeg’s desire to create an agile & seamless design that encapsulated the brand.

Throughout the project’s duration, various design workshops were hosted for Smeg, enabling our designers to develop visual design concepts & deepen our understanding of the brand.

The transformed store is a stylish & flexible open-plan space, featuring various subdivisions showcasing Smeg’s products & is unified by subtle branding throughout.