To stand out from the competition we decided to break away from traditional ice-cream codes and create a premium experience – shaping a differentiated and iconic brand territory that pays tribute to their very unique brand positioning. Mövenpick captures the real taste of each original flavour and elevates the ice-cream experience to quality moments of authentic indulgence in a highly creative combination of the best of Nature, pure Swiss cream and free-spirited craftsmanship.
The visual universe that we created introduces Mövenpick’s Swiss origins through a simple and joyful illustrative treatment, and we redefined the global consumer journey in order to leverage this new brand universe.