This premium pop-up space in Harrods was designed, manufactured and installed for wellness brand, OTO – the UK-based brand bringing the benefits of CBD into the beauty industry.

Lucky Fox wanted to keep the scheme super light and contemporary to echo the minimalist aesthetic of the brand. But ensuring the space made an impact amidst a busy department store was important too.

The designed focal points to add height and interest. Like eye-catching oversized chime props, created as a visual signature of OTO, which is the Japanese word for sound. The chimes represent the 3 pillars of the brand ethos – focus, amplify and balance.

Elsewhere, lightboxes with campaign imagery add impact and double as handy shelving fixtures to display