Huawei recently inaugurated its brand new flagship store in Berlin. This forms part of the brand’s strategy to increase its presence in the BtoC market in Europe and create strong and recognizable codes by deploying a new concept, conceived by Lonsdale.

The store’s design aims to incorporate a unique identity while adapting locally to create a genuine place of experience and engagement. Located on the Breitscheidplatz, visitors can discover and try out a variety of smartphones, wearables, and IoT products in five thematic universes: “Smart Office”, “Fitness and Health”, “Entertainment”, “Smart Home” and “Simple Travel”. These serve to enhance the customer experience through interactive experiences within each category.