KUNE is a young food-tech startup that was established in Nairobi, the capital and the most developed city in Kenya, with a high concentration of students and workers, who need quality meals with reasonable prices. They needs a comprehensive brand identity for its first appearance on the market. A generic look with a warm feel is required to reflect their attribute of an average daily product for everyone, and to make it more friendly to reach a wider range of consumers. To visualize that idea, we borrow the imagery of the sun ray to develop the visual identity as it is the perfect symbol to tell the story of spreading and connecting. We used the image of the sun’s rays as inspiration for the logo of KUNE.