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Cointreau approached us to create a limited edition pack for them. This pack was to help them communicate one of their most successful cocktails, by including a shaker with the bottle, and some simple instructions. This cocktail was to be made interesting to a female audience. This package also lined up with the Tet holiday in Vietnam, and Cointreau requested we consider this in the design.
To communicate Tet, we developed a Tet inspired pattern to literally line the inside of a feminine handbag-like pack. We felt this solution effectively communicated a feminine touch to the Tet holiday. Being greatly inspired by Cointreau’s heritage, we developed classic look for the devices which contained the messaging.
Designed by Rice Creative
http://www.thedieline.com/blog/2013/7/24/cointreau-limited-edition-pack.html
![Print](https://retaildesignblog.net/wp-content/uploads/2013/08/Cointreau-Limited-Edition-Pack-by-Rice-Creative-04.jpg)
![Print](https://retaildesignblog.net/wp-content/uploads/2013/08/Cointreau-Limited-Edition-Pack-by-Rice-Creative-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/08/Cointreau-Limited-Edition-Pack-by-Rice-Creative-02.jpg)