Zhenhua Luo, the director of WIT Design & Research, was invited to design a pop-up shop named “The Cloud” based on the theme that “A bookstore runs away from home” in December 2021. In this case, bookstores no longer bear too much responsibility to be an iconic architectural representation of the city.
Bookstores are facing challenges in the new area. At the same time, they need solutions to different problems. In this case, Jetlag Books, a pop-up shop, is proposed to attract the interest and attention of the public.
In December 2020, Luo was commissioned to design this space and he devoted six months to focusing on the concept of “disappearing architecture”.