Given its huge popularity in the Far East, it’s no surprise that Palm Angels‘ latest store has opened its doors in one of Seoul‘s most coveted shopping grounds. Established in collaboration with local distributor FGF, it occupies a 152 sqm. (1,640 sq.ft.) spread across the ground floor and basement of a low-rise modern structure and features an interior design created by the brand’s creative director Francesco Ragazzzi and in-house design team at home base Milan. Similarly to the previously opened Palm Angels stores in far-flung places, such as Bangkok, Hong Kong, Barcelona, Miami and Las Vegas, the new retail space takes cues from the flagship store on Via Verri in the Lombardian capital, pairing pink concrete walls with marble furnishings and fixtures. A grid of wooden beams with embedded lighting optically enlarges the premises. The new Palm Angels store carries men’s, women’s and children’s apparel, in addition to a limited edition capsule collection commemorating the store opening, including denim jackets, hoodies, and T-shirts.
Images © Palm Angels
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