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Mounster is an outdoor community sharing culture, drawing people to urban-outdoor journeys.
GOEASY in Longhua Hui, Xuhui, Shanghai, near Longhua Temple/Pagoda—Shanghai’s first temple-facing hub blending history and daily life, partnering with stylish brands for fast-slow living fusion.
Facade uses mortise and tenon, metal-wood weaving, blue joints matching brand color. Cement wood panels are outdoor-durable, echoing the brand’s “connection” core.
THIS IS NOT JUST AN OUTDOOR BRAND COLLECTION SPACELiterally “Generous & Awesome”, GOEASY materializes mountain culture from virtual sharing, integrating retail, events and community as a “no-limits” hub.
Inspired by GOEASY’s “connection” spirit, Spider Creative applied mortise and tenon (traditional craft) to space structure and custom racks for layered experiences.
Cultural implantation elevates the space. Contrast materials fit outdoor style; brand blue signifies professionalism, reinforced by props/lighting for recall.
Three Core Values
Experience: Park-style zones. Lawn coffee with pets; cross modules enable flexible shopping. Resin cashier’s topographic map reconnects to nature.
Operation: Mortise and tenon props support flexible displays/events.
Recycling: Modular displays follow “Leave No Trace”, reusable & easy to assemble.
Spider Creative & GOEASY build an urban tribe for outdoor/life lovers—a hub for connection and exploration.

Design Firm:  Spider Creative

Construction Contractor: Taobo / Nantong Hongxi

Props Manufacturer: Shanghai Dasheng

Store Photography: Erjian Photography

Video Shooting: Eric Zhao

Project Link

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